Turn to the Tools!

Use the available tools to assist you with building your network marketing business. It is the easiest way to duplicate your efforts. And as you know, duplication is key to making money. 


This business is not about "you" or how much you know or don't know. Prospects want to know:


What's in this for me?
Can I see myself doing this?
Why should I do this now? 


Knowing these questions are real concerns with most every prospect you approach about your business, you must do everything possible to simplify and systemize your business building activities, that means to use every available tool to present the product and plan, so that your prospect knows quickly that they can do what you do easily. From the "One Minute Message", recorded Hotline, 90-second commercial, weekly calls, webinars and website - turn to the tools!

We can not teach this crucial concept of duplication and using the tools enough times, or stress it's importance. Even when a distributor has been told about the 3-way call a hundred times, for example, getting the distributors to actually do 3-way calls is like pulling teeth! So, we as experienced MLM'rs who have consistently made those five and six figure a month incomes, will continue preaching and teaching you to turn to the tools until the cows come home.

Use the recorded Hotline to break the ice about the business, the 90-second commercial to intro the product, give them a sample then, then 3-way them into a Tuesday Testimonial call or, have a few people over to watch the Wednesday Webinar. Then 3-way each prospect with your sponsor to validate you, your opportunity, your product, and get them enrolled into the business! Turning to tools makes the entire process easier and much more fun. And if you aren't having fun, you are doing this biz all wrong. See you on Monday MLM Mentoring webinar, Tuesday Team Testimonials call, Wednesday Webinar and Saturday Success Strategies call. All are posted at our team support site www.burgessbiz.com under the Calendar tab!

Gold Ships!

GOLD SHIP

Years ago I read a small Multi-level Marketing book that described prospecting in terms of ships. Now most of us in network marketing are familiar with the prospecting terms "sifting and sorting", but I still like the way the book compared prospects to ships. Why? Because words that apply to ships work for us, like "anchor", "sailing along," "troubled waters", "sinking ship", "missed the boat", etc. all fun comparisons to what we do in this business. And although it has been years since I read that book, I still remember the points that were being made.


The most sought after prospect is the Gold ship. They are anchored deep, stand out in a crowd, are a shining example to us all, and are literally worth their weight in gold. These individuals are ambitious, goal-oriented, focused leaders. They are the big-time business builders, the top income earners, and reach their (written) goals, achieve the top positions with the company, and teach and help others to follow their course. In fact they create strong leaders and anchor their leaders deep. They understand the need to consistently sponsor new, work with those that work, and create and teach duplication. They follow a system, teach the system and see results. They "launch" with their sponsor in the beginning to set the example, then personally "launch" their people; without having to be pushed and prodded along by their sponsors. Gold ships are positive people, surround themselves with the same, strive to personally grow, and are self-motivated. Their "why" for doing the business is strong, and their example is stellar. They are passionate about this business and do whatever it takes to achieve the highest position the company offers by helping others succeed. They understand that by developing leaders underneath them, they are guaranteed success.

SILVER SHIP

Then there are the Silver ships. These individuals are also key distributors and business builders. They, however, are hesitant to take the reins of leadership and really go for the top. They set goals and reach most of them, but often settle on the first few steps of leadership. They may have some doubt, may need on-going motivation from their sponsor, but do consistently retail product and recruit. They too follow the system and if they stay on coarse, anchor their teams, they can become Gold ships. Silver ships move lots of product at the grass roots, create great volume, and sponsor a boat-load of wholesale consumers and a handful of distributors. Once these Silver ships learn to develop other Silver ships, they will move forward to that Gold ship standing, take charge and lead the way.

TUG BOAT

The majority of your organization would be considered as Tug boats. And that's not a bad thing. They work the business on occasion, may mention the product to a few friends and family, and if someone asks them about it (especially if they are wearing the button), but they only recruit a handful of people, mostly by accident. They tend to putt along at their own speed, don't always follow the established system by their leaders, try to find an easier way to do the business, sometimes a little stubborn, often attempt to re-invent the wheel, and can be tossed, turned and toppled by negativity. They stay busy, but never really leave the harbor. But they are helpful and do pull their weight with the team when instructed. And they are often lost at sea; just because they have not set definite goals, stayed tuned in with the scheduled events, and simply run out of steam before they reach the top. In fact, they usually are a bit skeptical, negative, complain about most everything, but with guidance, they can be moved ahead.

Dip Ships

And of course, as you are building your business, and life seems to be sailing along beautifully, you'll come across those that we call Dip ships. Funny, but oh so true. These are the individuals that have nothing good to say about what you are doing, are negative about network marketing and your products, don't have success with the sample you gave them - in fact, most won't even give it a try. They inundate you with negative undocumented articles that attempt to discredit what you are doing, and their entire focus is on taking you down with them. Yikes ... run! Don't spend time with these individuals. Get as far away as you can from them because their negative energy will sink your ship right along with theirs. Ignore them, don't argue with them, just move on to calmer waters.

Missed the Boat

Then there are always those individuals that just don't get it. They literally have "missed the boat" altogether. They aren't negative, but they have no interest in even taking a look at what you are doing. When you start seeing success, they may not realize they missed the boat. These individuals attribute your success to "luck," or say, "I could have done that," not realizing how hard you have worked to achieve your goals. Instead of jumping in with both feet, they stand on the shoreline and wave as you travel the world, purchase your new home, drive your new car, and enjoy the lifestyle that only comes with building a strong network marketing business. So, it's up to you. 

Where do you see yourself? Are you the Gold ship in the making, a Silver ship happy to have achieved the first level of leadership? Or are you a Tug boat hoping someone will rescue you and drag you to shore. If you are, then get out of that Tug boat and do whatever you need to do to "chart your coarse" in the right direction. As they say, "you are the master of your fate and captain of your soul," with a "whale" of an opportunity. So, GO GOLD!

Offer Up the Opportunity

Think of it like this. A waitress goes from person to person in the restaurant where she is employed, offering coffee, right? And not everyone takes her up on her offer of coffee. This same waitress doesn't take it personally, get depressed and want to quit serving coffee. She just continues offering it up - moving on to the next person. It's business. 


Some will, some won't, so what...NEXT!  


"Luck is a dividend of sweat. The more you sweat, the luckier you get." - Ray Kroc

I've shared this waitress example many times in network marketing training's I've done. And I compare it to what we all do with building our teams. We must always offer the business to everyone we talk to about our opportunity. And when they say that they aren't interested, we should never take it personally. We must just move on to the next person, and keep on offering. It's really that simple. I think it comes down to you being bullet proof from the inside out. You need to bolster your confidence in what you are doing and what you have to offer. Your personal passion puts a twinkle in your eye and conviction in your approach. And then realize that if your team isn't growing, you aren't offering the business to enough people.

The product is easy to share. What's not to love? But if offering the business opportunity is tough for you, and you find yourself getting tongue-tied, then TURN TO THE TOOLS. That's why I had my hubby of 38 years, Ken, record the opportunity message (#1) with our Hotline. Distributors, for the most part, are either trying to save the world with their product, or focusing just on that retail sale. What they should be doing is offering both the business opportunity and the product at the same time. The product sells itself - especially when taking the time to show the little clever 90-second commercial. So offer the business - or let Ken Burgess offer the business. That way all you need to say is, "now you can see why I'm so excited about this. You need to do this with me. We are going to have so much fun!"  

If I sound like a broken record, that's OK. I'll keep talking about using the tools - turning to the tools - tools are jewels (semantics) until you get it. Just talk to more people and offer up the opportunity. Remember: Monday MLM Mentoring, Tuesday Team Testimonials, Wednesday Webinar, Saturday Success Strategies. These events, along with the www.burgessbiz.com support site, the recorded Hotline, and the 3-way call with your sponsor or upline leader, gives you a consistent schedule (all tools) you can count on to help you offer up the opportunity. Go for it!

Easy Way or Right Way

There are definitely a miriad of new incredible technologies available to us to assist with building our network marketing businesses, right from the comforts of home. We have easy-to-use tools to help with reconnecting with friends, following up with our prospecting efforts, generating new leads, and communicating with our downline teams.

Between computerized text messaging services, email, conference calling, webinar services, and the social networks, especially Facebook and Twitter, staying connected with your prospects, customers and distributors is easy. And easy is good. However, this is a person-to-person business that needs your personal touch with each step of the process. Starting the process with a prospect may come from a Facebook contact, but needs an immediate phone call and personal conversation.

Building a relationship with your prospects, customers and new team members is the core of what makes this business work. It may not always be the easy way, but it is the right way to do this business. We are involved in a relationship business where people sometimes join just because they want to feel a part of something special. And we have the blessing and privilege with network marketing to empower people, to assist team members and customers with succeeding, and truly making a difference. This is what sets us apart from traditional business where climbing the corporate ladder often means walking on others to see success.

Take time to work this business right. Pick up the phone, meet face-to-face, pick your prospects up for meetings, help them set their goals, and do those all-important 3-way calls. Don't rely on today's technologies to build your business. It may seem like the easy way to do things, but doing the right way guarantees you long term success with your business building.