My husband and I had tremendous success with this company, making consistently six-figures a month. We traveled twice a month doing meetings all over the United States, and our teams were strong with great leaders under us. At one point we had nearly 90,000 distributors in the downlines! I wrote the training programs for the company, taught this everywhere (it seemed), and I hoped (with fingers crossed) that the duplication process, which makes network marketing work, would kick in and duplicate downline, reaching all levels of those involved in the company. But I soon found out that this was not exactly what was happening downline. People weren't being taught how to build correctly. Somewhere, somehow the "buck stopped here" with teaching the basic concepts of network marketing, and new distributors were found floundering. Thus a definite "system" was born and developed by me.
Really? It's that easy. This is your personal "sound bite" or commercial to get things started. After more probing (and questions on what it is you are doing), I created the One Minute Message. Why, you ask? Because I found distributors hesitating to talk about their business opportunity. And when asked, it is usually easier for a new distributor to start "selling" their product vs sharing their incredible business opportunity, or they stumble-bumble around with trying to explain what they are doing, and kill the "deal," as they say. Thus, the One Minute Message. Just memorize something like this to get the recruiting ball rolling.
"I've gotten involved in a very fun project that you need to take a look at. It has that happy skinny pill that everyone is talking about that brightens your mood, gives you a boost of energy, and completely slams the appetite! You will love this. In fact...you need to do this with me! When is it best to meet today ... 3 or 4?"
|The Three-Way Call|
1) hotline, 2) website, 3) 3-way call, 4) event.
The hotline is a recording with options to listen to with your prospect. The first option should briefly introduce the opportunity where once heard you simply say, "now you can see why I'm so excited about this!" Do this with your prospect on a 3-way call or hand them the phone to listen right there on the spot.
This recorded hotline message leads you right into guiding your prospect through your replicated company website, and support team site www.burgessbiz.com. Once that step is complete with tenacious follow-up, the important three-way call takes place with you, your prospect and your sponsor. This 3-way call validates you and your opportunity, and is part of the system! So...don't leave this step in the 4-step system out. If you are brand new to the business use a 3-way call with your sponsor to launch your business with your prospects. Never work alone!
Once the three-way call is complete it's time to move your prospect to the next step - the next event, if you will. Events include the Tuesday Testimonial calls, Wednesday Webinars, face-to-face presentations, area events, and home meetings. With each event your prospect understands the culture and catches the vision of your opportunity. I call these events "parading" where you march your opportunity in front of your prospect over and over again until they catch the vision of what it is you have to offer, enroll and get excited to duplicate what you are doing. That is why the system works. With each step make sure to ask your prospect to get involved. Some catch the vision quickly, while others take going through the steps a few times before committing to get involved with you. Just share your opportunity and use those tools that make up the system. With each step, parading the opportunity with your 90-second commercial, your website, your calls, webinars and meetings, you will see your dreams come true. It's all about streamlining with the system!