Monday, January 28, 2013

Relationship Marketing

This is one of my favorite pictures I have found online under network marketing. It visually depicts what makes this incredible business work. The famous Zig Ziglar quote, "You will get all you want in life, if you help enough other people get what they want," says it all. If you want to succeed in network marketing, help others succeed. Do the basics. Make your list, follow the system, plug into the scheduled events, meet with people face-to-face and build relationships.

People in this high tech day and age often forget that network marketing is built on trust and building relationships, and must be saturated with "high touch". Luckily, the high tech aspect of business building integrates beautifully with high touch using 3-way calling, speakerphone, Skype, and Facetime to interact. Communication and follow-up can also be enhanced with Facebook postings, groups and messaging, Twitter, text reminders, email, and group conference calling. It is an exciting age where all aspects of business building can speedily be accomplished.
Billy Banks and His Team in Illinois Building Relationships

In my first days of building a network marketing business with the Cambridge Diet, I had available to me the mail, telephone and meetings. But that was it. And I still built to $100k a month! How? By meeting face-to-face all the way through the "process". I initiated sponsoring with a one-on-one appointment, sharing the business and product face-to-face. I lead with the business right out the gate, and then started dove-tailing home meetings from those appointments. And more appointments were dove-tailed from the home meetings I was holding for myself and for those I was sponsoring. Everything was done face-to-face. And it worked. And when I would sponsor someone new, I did the 2-on-1 meetings with their contacts to get those I sponsored making money and achieving immediate success with business building. 

Nancy Feinberg Builds Georgia by Building Relationships
Holding home meetings was the way the business was built, and it still is the way strong teams are anchored in. And once you have developed a few key leaders, starting with your "backyard buddy," you can hold a monthly area hotel meeting to share the bigger picture of your business, and recognize those team members for their achievements.This creates that all-important team spirit.   

Deb Landreman and Cynthia Maurice Hold a Weekly Sunshine Team Call
So for those that are involved with internet marketing or lead generating programs, recognize the importance of building relationships. If someone sounds interested in the business you are advertising, pick up the phone and call them. Get to know their needs, their wants and their dreams. Meet face-to-face as soon as possible. Plug them into the systems and the scheduled activities so that they feel a part of your team. Work their contacts. 3-way immediately with their top ten people, teaching them by showing how this business is built. It takes a little effort on your part to do this, but the results will show in the growth of your team. And once you reach that first rung of leadership, use the high tech tools to communicate, update, motivate and congratulate every step of the way. Build relationships and the friendships will follow. That's where the "magic" kicks in.

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