Wednesday, May 4, 2011

GUERRILLA MARKETING!


Do you ever get up early in the morning so excited about this business and want everyone on the planet to know about it?  Do you feel like standing on your roof and shouting, "I've got what you all need!  Come get it."  I have felt that way with this V3 product.  What we have needs to be shouted from the roofs of every Associate's home.  "We have what you need America!"
There are ways to "plaster" your areas with flyers, and sample more people if you understand the basics of what guerrilla marketing is all about. Guerrilla marketing goes beyond the normal face-to-face appointments, in-home meetings and 3-way calls with your sponsor. It stretches it's arms out to the masses, shaking the bushes to find those exceptional people who (we know) would love the V3 product, and would run and work hard with building the business. Guerrilla marketing can be magical and magnetic, especially with such a powerhouse product V3.  (When in doubt...diet!)
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, always interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique and engaging concept to generate buzz, and consequently turn viral
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of V3 samples, or any unconventional marketing intended to get maximum results from minimal resources. 
Well now.  I've always found unique ways to get the word out with my MLM business ventures over the years, i.e. Launch Parties, Biz Brunch's, book clubs, blind ads, newspaper ad give-aways, Pill Parties, bulletin board plastering with flyers, salon sampling, Diet Dollar incentives, 5-star meetings, Dove-tailing, speaker phone meetings, backyard biz barbeque's, pool pill parties, postcard mailers, thank you note incentives, etc.  But I never put a name on what I was doing. I just called it "blitzing."  
However, after talking to Tony R. this past weekend about our gorgeous Sampling Station, he apprised me of the proper term for what I was doing, and should teach others to do to generate local business ... guerrilla marketing.  And, I'm excited about it!
So... (to be continued, as they say) tune in Saturday 7am PST (213) 289-0500 code 303063# for a special Success Strategy training where I will be exploring and exploiting (and teaching) this unique way of doing business.  It is so much fun - and it works, but it does take guts where you literally go ape.  :-)   See you Saturday!  xox

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